[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-entry-glossary-account-en":3},{"message":4,"data":5,"success":41},"OK",{"id":6,"entry_type":7,"locale":8,"slug":9,"title":10,"summary":11,"body":12,"blocks":13,"author_name":14,"published_at":15,"updated_at":15,"data":16,"category":14,"tags":17,"related":18,"alternates":31,"seo":36,"cover":14,"media":40,"preview":39},41,"glossary","en","account","Account","An account is the CRM record for a company you do business with; contacts, deals, quotes and cases are linked to it.","An **account** is the CRM record for a **company** you do business with or want to. The people who work there, the deals opened, quotes sent, orders and support cases are all linked to the account.\n\n## Difference from a contact\n\nA **contact** is a person; an **account** is the organisation that person works for. An account can have several contacts: a buyer, a technical lead, a finance manager. In B2B sales the decision usually belongs to the account, not to a single person.\n\n## A good account record\n\n- One record per company (no duplicates),\n- An owner rep,\n- Billing details such as tax information and address,\n- Fields that help reporting, such as industry and region.\n\n## In CRModular\n\nIn the CRModular interface accounts appear as **Müşteriler** (Customers). The account record brings together contacts, opportunities, quotes, orders, contracts and support cases; duplicate rules can prevent the same company from being created twice. Related terms: [Lead](\u002Fen\u002Fglossary\u002Flead), [Opportunity](\u002Fen\u002Fglossary\u002Fopportunity).",[],null,"2026-10-06T22:11:39.585Z",{},[],[19,23,27],{"slug":20,"title":21,"summary":22,"entry_type":7},"activity","Activity","An activity is any piece of work done or planned for a customer record: a task, call, meeting or email.",{"slug":24,"title":25,"summary":26,"entry_type":7},"price-book","Price Book","A price book holds the selling prices and discount limits of products for a specific customer group or period.",{"slug":28,"title":29,"summary":30,"entry_type":7},"entitlement","Entitlement","An entitlement defines the support a customer is entitled to under their contract: validity period, SLA and number of cases per period.",[32,33],{"locale":8,"slug":9},{"locale":34,"slug":35},"tr","hesap",{"title":37,"description":38,"canonical_url":14,"noindex":39,"og_image":14},"What Is an Account in CRM? Company Records Explained | CRModular","What is an account in a CRM and how is it different from a contact? The role of company records in B2B sales and what a good account record contains.",false,{},true]