[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-entry-glossary-churn-en":3},{"message":4,"data":5,"success":39},"OK",{"id":6,"entry_type":7,"locale":8,"slug":9,"title":10,"summary":11,"body":12,"blocks":13,"author_name":14,"published_at":15,"updated_at":15,"data":16,"category":14,"tags":17,"related":18,"alternates":31,"seo":35,"cover":14,"media":38,"preview":37},13,"glossary","en","churn","Churn (Customer Churn Rate)","Churn is the share of customers who end the relationship or do not renew their contract within a given period.","**Churn** is the share of customers who stop working with you during a period. It is one of the key metrics in recurring revenue models such as subscriptions, maintenance contracts or regular supply.\n\n## How to calculate it\n\n> Churn rate = customers lost during the period ÷ customers at the start of the period\n\nExample: if you had 200 maintenance customers in January and 14 did not renew during the year, annual churn is 7%.\n\n## Early warning signs\n\n- More support cases or [SLA](\u002Fen\u002Fglossary\u002Fsla) breaches\n- No contact for a long time\n- A contract end date approaching with no renewal conversation started\n\n## In CRModular\n\nContracts are linked to the account with start and end dates, and support cases, activities and sales history are on the same customer card. Reports can list contracts nearing their end date and customers with SLA breaches.\n",[],null,"2026-10-03T20:37:51.432Z",{},[],[19,23,27],{"slug":20,"title":21,"summary":22,"entry_type":7},"cpq","CPQ (Configure, Price, Quote)","CPQ software combines product configuration, pricing rules and quote creation in one flow so sales teams produce correctly priced quotes quickly.",{"slug":24,"title":25,"summary":26,"entry_type":7},"crm","CRM (Customer Relationship Management)","CRM is the approach — and the software — a company uses to keep customer, sales and support information in one system and manage it as a team.",{"slug":28,"title":29,"summary":30,"entry_type":7},"opportunity","Opportunity (Sales Opportunity)","An opportunity is a potential sale with a qualified customer, with a known amount and expected close date.",[32,33],{"locale":8,"slug":9},{"locale":34,"slug":9},"tr",{"title":36,"description":11,"canonical_url":14,"noindex":37,"og_image":14},"What Is Churn? Customer Churn Rate | CRModular Glossary",false,{},true]