[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-entry-glossary-cpq-en":3},{"message":4,"data":5,"success":39},"OK",{"id":6,"entry_type":7,"locale":8,"slug":9,"title":10,"summary":11,"body":12,"blocks":13,"author_name":14,"published_at":15,"updated_at":15,"data":16,"category":14,"tags":17,"related":18,"alternates":31,"seo":35,"cover":14,"media":38,"preview":37},14,"glossary","en","cpq","CPQ (Configure, Price, Quote)","CPQ software combines product configuration, pricing rules and quote creation in one flow so sales teams produce correctly priced quotes quickly.","**CPQ (Configure, Price, Quote)** software helps sales teams turn the right combination of products into a quote at the right price and within the rules.\n\n## Three steps\n\n1. **Configure:** products that can be sold together, bundles and compatibility rules.\n2. **Price:** price books, tiered (volume) pricing, discount limits and approval rules.\n3. **Quote:** a templated quote document, sequential quote numbers and conversion to an order.\n\n## Why it matters\n\nHand-built quotes often contain wrong prices, unauthorised discounts and missing lines. CPQ catches these at quoting time and cuts the time it takes to prepare a quote.\n\n## In CRModular\n\nPrice books, product bundles, maximum discounts, approval processes and templated PDF quotes work on one screen. Details: [Quote Management and CPQ](\u002Fen\u002Ffeatures\u002Fquote-management-cpq).\n",[],null,"2026-10-03T20:37:45.458Z",{},[],[19,23,27],{"slug":20,"title":21,"summary":22,"entry_type":7},"churn","Churn (Customer Churn Rate)","Churn is the share of customers who end the relationship or do not renew their contract within a given period.",{"slug":24,"title":25,"summary":26,"entry_type":7},"crm","CRM (Customer Relationship Management)","CRM is the approach — and the software — a company uses to keep customer, sales and support information in one system and manage it as a team.",{"slug":28,"title":29,"summary":30,"entry_type":7},"opportunity","Opportunity (Sales Opportunity)","An opportunity is a potential sale with a qualified customer, with a known amount and expected close date.",[32,33],{"locale":8,"slug":9},{"locale":34,"slug":9},"tr",{"title":36,"description":11,"canonical_url":14,"noindex":37,"og_image":14},"What Is CPQ? Configure, Price, Quote | CRModular Glossary",false,{},true]