[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-entry-glossary-crm-en":3},{"message":4,"data":5,"success":39},"OK",{"id":6,"entry_type":7,"locale":8,"slug":9,"title":10,"summary":11,"body":12,"blocks":13,"author_name":14,"published_at":15,"updated_at":15,"data":16,"category":14,"tags":17,"related":18,"alternates":31,"seo":35,"cover":14,"media":38,"preview":37},15,"glossary","en","crm","CRM (Customer Relationship Management)","CRM is the approach — and the software — a company uses to keep customer, sales and support information in one system and manage it as a team.","**CRM (Customer Relationship Management)** is the practice of keeping everything a company knows about its customers — companies, contacts, conversations, quotes, orders and support cases — in one place, and the software that makes this possible.\n\n## What it does\n\n- **One customer record:** sales, support and finance see the same customer card instead of scattered emails and spreadsheets.\n- **Sales tracking:** deals are tracked by stage, so you know where every quote stands. See [sales pipeline](\u002Fen\u002Fglossary\u002Fsales-pipeline).\n- **Reminders and automation:** follow-up tasks, email sequences and rules make sure nothing is forgotten.\n- **Reporting:** team performance, win rate and revenue forecasts come straight from the data.\n\n## In CRModular\n\nCRModular keeps accounts, contacts, leads, opportunities, quotes, orders, contracts and support cases in one database, with access limited by profiles and a role hierarchy. Thinking about leaving spreadsheets behind? Read [CRM vs. spreadsheets](\u002Fen\u002Fcompare\u002Fcrm-vs-spreadsheets).\n",[],null,"2026-10-03T20:37:39.886Z",{},[],[19,23,27],{"slug":20,"title":21,"summary":22,"entry_type":7},"churn","Churn (Customer Churn Rate)","Churn is the share of customers who end the relationship or do not renew their contract within a given period.",{"slug":24,"title":25,"summary":26,"entry_type":7},"cpq","CPQ (Configure, Price, Quote)","CPQ software combines product configuration, pricing rules and quote creation in one flow so sales teams produce correctly priced quotes quickly.",{"slug":28,"title":29,"summary":30,"entry_type":7},"opportunity","Opportunity (Sales Opportunity)","An opportunity is a potential sale with a qualified customer, with a known amount and expected close date.",[32,34],{"locale":33,"slug":9},"tr",{"locale":8,"slug":9},{"title":36,"description":11,"canonical_url":14,"noindex":37,"og_image":14},"What Is CRM? Customer Relationship Management | CRModular Glossary",false,{},true]