[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-entry-glossary-lead-en":3},{"message":4,"data":5,"success":39},"OK",{"id":6,"entry_type":7,"locale":8,"slug":9,"title":10,"summary":11,"body":12,"blocks":13,"author_name":14,"published_at":15,"updated_at":15,"data":16,"category":14,"tags":17,"related":18,"alternates":31,"seo":35,"cover":14,"media":38,"preview":37},19,"glossary","en","lead","Lead","A lead is a person or company that may be interested in your product but has not been qualified yet.","A **lead** is a person or company that might be interested in your product or service, but whose readiness for a sales conversation is not yet known. Leads come from web forms, trade fairs, ads, referrals or inbound emails.\n\n## Lead vs. opportunity\n\nA lead is **unqualified**: budget, need and timing are not clear yet. Once qualified, a lead is converted into an account, a contact and an [opportunity](\u002Fen\u002Fglossary\u002Fopportunity).\n\n## Good lead management\n\n- Record the source (which channel brings what?).\n- Make first contact fast by routing leads automatically (see [round-robin](\u002Fen\u002Fglossary\u002Fround-robin)).\n- Attach follow-up to a sequence (see [sales cadence](\u002Fen\u002Fglossary\u002Fsales-cadence)).\n\n## In CRModular\n\nLeads are created from web forms, email or imports and assigned through territory rules and assignment groups. **Convert** creates the account, contact and opportunity in one step.\n",[],null,"2026-10-03T20:37:20.809Z",{},[],[19,23,27],{"slug":20,"title":21,"summary":22,"entry_type":7},"churn","Churn (Customer Churn Rate)","Churn is the share of customers who end the relationship or do not renew their contract within a given period.",{"slug":24,"title":25,"summary":26,"entry_type":7},"cpq","CPQ (Configure, Price, Quote)","CPQ software combines product configuration, pricing rules and quote creation in one flow so sales teams produce correctly priced quotes quickly.",{"slug":28,"title":29,"summary":30,"entry_type":7},"crm","CRM (Customer Relationship Management)","CRM is the approach — and the software — a company uses to keep customer, sales and support information in one system and manage it as a team.",[32,33],{"locale":8,"slug":9},{"locale":34,"slug":9},"tr",{"title":36,"description":11,"canonical_url":14,"noindex":37,"og_image":14},"What Is a Lead? | CRModular Glossary",false,{},true]