[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-entry-glossary-opportunity-en":3},{"message":4,"data":5,"success":40},"OK",{"id":6,"entry_type":7,"locale":8,"slug":9,"title":10,"summary":11,"body":12,"blocks":13,"author_name":14,"published_at":15,"updated_at":15,"data":16,"category":14,"tags":17,"related":18,"alternates":31,"seo":36,"cover":14,"media":39,"preview":38},16,"glossary","en","opportunity","Opportunity (Sales Opportunity)","An opportunity is a potential sale with a qualified customer, with a known amount and expected close date.","An **opportunity** is a potential sale with a qualified customer, with an amount, a stage and an expected close date. A [lead](\u002Fen\u002Fglossary\u002Flead) becomes an opportunity once it is qualified.\n\n## Key fields\n\n- **Customer (account) and contact**\n- **Amount** and currency\n- **Stage** and its win probability (see [sales pipeline](\u002Fen\u002Fglossary\u002Fsales-pipeline))\n- **Expected close date**\n- **Win or loss reason**\n\n## Why it matters\n\nOpportunities are the basis of revenue forecasts and [quota](\u002Fen\u002Fglossary\u002Fsales-quota) attainment. Recording loss reasons consistently reveals recurring issues such as price, competitors or product fit.\n\n## In CRModular\n\nYou can add product lines to an opportunity, and its amount is calculated from them. When you create a quote from the opportunity, the lines are carried over.\n",[],null,"2026-10-03T20:37:34.556Z",{},[],[19,23,27],{"slug":20,"title":21,"summary":22,"entry_type":7},"churn","Churn (Customer Churn Rate)","Churn is the share of customers who end the relationship or do not renew their contract within a given period.",{"slug":24,"title":25,"summary":26,"entry_type":7},"cpq","CPQ (Configure, Price, Quote)","CPQ software combines product configuration, pricing rules and quote creation in one flow so sales teams produce correctly priced quotes quickly.",{"slug":28,"title":29,"summary":30,"entry_type":7},"crm","CRM (Customer Relationship Management)","CRM is the approach — and the software — a company uses to keep customer, sales and support information in one system and manage it as a team.",[32,33],{"locale":8,"slug":9},{"locale":34,"slug":35},"tr","firsat",{"title":37,"description":11,"canonical_url":14,"noindex":38,"og_image":14},"What Is a Sales Opportunity? | CRModular Glossary",false,{},true]