[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-entry-glossary-sales-cadence-en":3},{"message":4,"data":5,"success":40},"OK",{"id":6,"entry_type":7,"locale":8,"slug":9,"title":10,"summary":11,"body":12,"blocks":13,"author_name":14,"published_at":15,"updated_at":15,"data":16,"category":14,"tags":17,"related":18,"alternates":31,"seo":36,"cover":14,"media":39,"preview":38},17,"glossary","en","sales-cadence","Sales Cadence","A sales cadence is a planned sequence of emails, calls and tasks to run on set days with a lead or customer.","A **sales cadence** runs contact with a [lead](\u002Fen\u002Fglossary\u002Flead) or customer through pre-planned steps, each with a set day and type.\n\n## Example cadence\n\n1. **Day 1:** introduction email\n2. **Day 3:** phone call\n3. **Day 5:** LinkedIn message\n4. **Day 8:** email with a case study\n\n## Why it matters\n\nMost deals come after several follow-ups, and consistent follow-up cannot rely on a rep's memory. A cadence makes it standard and measurable.\n\n## Things to watch\n\nAutomated emails must respect the recipient's consent and right to unsubscribe. In Turkey, commercial electronic message rules and KVKK apply.\n\n## In CRModular\n\nCadences are built from email, call and task steps; email steps are personalised and every email includes an unsubscribe link. People who unsubscribed or withdrew consent receive no cadence emails.\n",[],null,"2026-10-03T20:37:29.476Z",{},[],[19,23,27],{"slug":20,"title":21,"summary":22,"entry_type":7},"churn","Churn (Customer Churn Rate)","Churn is the share of customers who end the relationship or do not renew their contract within a given period.",{"slug":24,"title":25,"summary":26,"entry_type":7},"cpq","CPQ (Configure, Price, Quote)","CPQ software combines product configuration, pricing rules and quote creation in one flow so sales teams produce correctly priced quotes quickly.",{"slug":28,"title":29,"summary":30,"entry_type":7},"crm","CRM (Customer Relationship Management)","CRM is the approach — and the software — a company uses to keep customer, sales and support information in one system and manage it as a team.",[32,35],{"locale":33,"slug":34},"tr","kadans",{"locale":8,"slug":9},{"title":37,"description":11,"canonical_url":14,"noindex":38,"og_image":14},"What Is a Sales Cadence? | CRModular Glossary",false,{},true]