[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-entry-glossary-sales-pipeline-en":3},{"message":4,"data":5,"success":40},"OK",{"id":6,"entry_type":7,"locale":8,"slug":9,"title":10,"summary":11,"body":12,"blocks":13,"author_name":14,"published_at":15,"updated_at":15,"data":16,"category":14,"tags":17,"related":18,"alternates":31,"seo":36,"cover":14,"media":39,"preview":38},20,"glossary","en","sales-pipeline","Sales Pipeline","A sales pipeline lines up open deals by stage and shows the total potential revenue you are working on.","A **sales pipeline** shows which stage each open [opportunity](\u002Fen\u002Fglossary\u002Fopportunity) is in, from first contact to close. Each stage has a win probability; multiplying deal amounts by that probability gives a weighted revenue forecast.\n\n## Typical stages\n\n| Stage | Probability (example) |\n|---|---|\n| Prospecting | 10% |\n| Qualification | 25% |\n| Needs analysis | 40% |\n| Proposal | 60% |\n| Negotiation | 80% |\n| Closed won \u002F lost | 100% \u002F 0% |\n\n## Why it matters\n\n- It shows where deals pile up — your bottleneck.\n- It makes month-end revenue easier to forecast.\n- It tells the team which deals to discuss in pipeline reviews.\n\n## In CRModular\n\nOpportunities are tracked in table, **Kanban** and calendar views. Sales path settings add guidance and required steps to each stage, and a loss reason is mandatory when a deal is lost.\n",[],null,"2026-10-03T20:37:16.757Z",{},[],[19,23,27],{"slug":20,"title":21,"summary":22,"entry_type":7},"churn","Churn (Customer Churn Rate)","Churn is the share of customers who end the relationship or do not renew their contract within a given period.",{"slug":24,"title":25,"summary":26,"entry_type":7},"cpq","CPQ (Configure, Price, Quote)","CPQ software combines product configuration, pricing rules and quote creation in one flow so sales teams produce correctly priced quotes quickly.",{"slug":28,"title":29,"summary":30,"entry_type":7},"crm","CRM (Customer Relationship Management)","CRM is the approach — and the software — a company uses to keep customer, sales and support information in one system and manage it as a team.",[32,35],{"locale":33,"slug":34},"tr","pipeline",{"locale":8,"slug":9},{"title":37,"description":11,"canonical_url":14,"noindex":38,"og_image":14},"What Is a Sales Pipeline? | CRModular Glossary",false,{},true]