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CRM Glossary

CPQ (Configure, Price, Quote)

CPQ software combines product configuration, pricing rules and quote creation in one flow so sales teams produce correctly priced quotes quickly.

CPQ (Configure, Price, Quote) software helps sales teams turn the right combination of products into a quote at the right price and within the rules.

Three steps

  1. Configure: products that can be sold together, bundles and compatibility rules.
  2. Price: price books, tiered (volume) pricing, discount limits and approval rules.
  3. Quote: a templated quote document, sequential quote numbers and conversion to an order.

Why it matters

Hand-built quotes often contain wrong prices, unauthorised discounts and missing lines. CPQ catches these at quoting time and cuts the time it takes to prepare a quote.

In CRModular

Price books, product bundles, maximum discounts, approval processes and templated PDF quotes work on one screen. Details: Quote Management and CPQ.

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