A sales cadence runs contact with a lead or customer through pre-planned steps, each with a set day and type.
Example cadence
- Day 1: introduction email
- Day 3: phone call
- Day 5: LinkedIn message
- Day 8: email with a case study
Why it matters
Most deals come after several follow-ups, and consistent follow-up cannot rely on a rep’s memory. A cadence makes it standard and measurable.
Things to watch
Automated emails must respect the recipient’s consent and right to unsubscribe. In Turkey, commercial electronic message rules and KVKK apply.
In CRModular
Cadences are built from email, call and task steps; email steps are personalised and every email includes an unsubscribe link. People who unsubscribed or withdrew consent receive no cadence emails.