A sales quota is the target a sales rep or team is expected to reach in a period — usually a month or a quarter. It is most often set on closed-won revenue, sometimes on units or new customers.
A good quota is
- Achievable: in line with past performance and the size of the pipeline.
- Measurable: attainment is calculated automatically from won opportunities.
- Periodic: set per quarter and tracked month by month.
Attainment
Attainment = won amount ÷ quota
In CRModular
Targets are defined per period and per rep on the Targets & Quotas screen; attainment is calculated from won opportunities, and every rep can see their own target versus actual.